research and development Born in the Lab, Rooted in the Desert
Rẽ was developed through research, where desert plants and skin behavior are studied under real environmental conditions.
Our lab focuses on translating regional knowledge into skincare that performs reliably. Through research, formulation, and testing, desert intelligence is refined into products designed to deliver consistent results beyond theory and into daily use.
Our Breakthrough Ingredient Our research led to one defining discovery.
The cactus is not just resilient. It is intelligent.
By studying cactus seed oil, we understood how it stores hydration and maintains balance in extreme conditions. That insight became the foundation of Rẽ.
Today, cactus seed oil remains central to our formulations. Not as a trend, but as a system we continue to learn from and refine.
Thoughtfully Chosen Ingredients
Every Rẽ formula is built with restraint. Ingredients are selected for how they perform together, not for trend appeal.
Alongside cactus seed oil, we work with locally sourced botanicals such as olive oil and thyme, chosen for their compatibility with the skin and the climate they come from.
Our formulas are refined through ongoing research and produced in small batches to ensure consistency, freshness, and quality.
Rooted in the Region
Rẽ is Dubai-based, shaped by a region that understands patience, resilience, and environmental pressure. Our perspective comes from lived experience, not trend cycles.
From here, Rẽ moves outward, carrying regional knowledge into cactus-based skincare designed to perform honestly wherever skin is challenged by heat, sun, and dryness.
