Rẽ began here, from the region, for the region.
Based in Dubai and shaped by the realities of this environment, we set out to design skincare that truly makes sense for life in heat, sun, and dry conditions.
Instead of following global formulas created for different climates, we looked closer to home. To the cactus, to regional knowledge, and to how skin actually behaves under constant environmental pressure. That understanding became our foundation.
Working alongside regional researchers, biologists, and formulation experts, we translate desert intelligence into modern, cactus-based skincare. Every formula is designed to feel considered, restrained, and dependable, built with patience rather than urgency. Created to support the skin over time, not push it.

To build a cactus-based skincare brand from this region that is trusted for its clarity, restraint, and long-term thinking.
Rẽ looks forward by staying grounded. Designing care that respects the skin, the climate it lives in, and the intelligence of ingredients that already know how to endure.

Rẽ is developed through close collaboration with regional scientists and formulation experts, where research, development, and testing are carried out with deep local understanding. Our lab exists to translate desert knowledge into skincare that performs reliably in real conditions. Each formula is tested for safety, consistency, and performance, ensuring it holds up beyond theory and into daily use.

No shortcuts. No unnecessary complexity. Just informed formulation, built carefully from research to real life.